Privacy Policy
Last Updated: 2026-02-02
Herbs for Lions (“HFL”, “we”, “us”, or “our”) is committed to protecting your privacy and being transparent about how we collect, use, and safeguard your personal data. This Privacy Policy explains what information we collect, why we collect it, how we use it, and the rights you have under the General Data Protection Regulation (GDPR) and other applicable laws.
By using our website (www.herbsforlions.com) or interacting with our services, you agree to the practices described in this policy.
Who We Are
Herbs for Lions (HFL)
C/O Sandra Karlsson
Norra Åbyvägen 172-0
231 73 Anderslöv
Contact email: info@herbsforlions.com
We are a Sweden-based company offering herbal education, content, and products.
We are the Data Controller for your personal data.
What Personal Data We Collect
We collect personal information in the following ways:
A. Information You Provide Directly
Contact Forms: name, email address, message content.
Newsletter Sign-Ups: name and email address.
Purchases (if applicable): name, email, address, phone number, payment details (processed securely by third-party providers).
Course or Event Registrations: similar contact and billing details.
B. Information Collected Automatically (Wix Platform)
When you visit our website, Wix automatically collects essential technical information, including:
IP address
Device information
Browser type and version
Operating system
Pages viewed and time spent on the site
General location (country/city level)
C. Cookies & Similar Technologies
Wix uses cookies by default. These may include:
Essential cookies
Required for site security, basic functionality, user login, and shopping cart activity.
Analytics cookies
Used to understand how visitors use the site (traffic, behavior, navigation patterns).
Marketing/Advertising cookies (if enabled)
Used for remarketing, personalization, or ad performance tracking.
Visitors will encounter a cookie consent banner, and non-essential cookies will not be loaded until consent is expressly given.
You can manage or withdraw consent at any time through the cookie settings.
Why We Collect Your Data
We process your data under lawful bases defined by the GDPR:
A. Consent
Newsletter sign-ups
Marketing communications
Non-essential cookies (analytics, marketing)
B. Contractual Necessity
Processing purchases
Delivering ordered products, courses, or services
Customer service related to your order
C. Legitimate Interest
Improving website functionality, user experience, and product offerings
Ensuring site security
Preventing fraud
D. Legal Obligation
Bookkeeping and tax compliance
Responding to legal requests from authorities
How We Use Your Personal Data
We may use your information to:
Provide and manage our services
Process orders and deliver products
Respond to inquiries and customer support requests
Send newsletters or relevant updates (only with consent)
Improve website performance and user experience
Analyze site traffic and user behavior
Comply with Swedish and EU legal obligations
We never sell your personal data.
How Your Data Is Stored and Protected
Our website is hosted on the Wix.com platform.
Wix provides secure data storage on protected servers behind a firewall and uses industry-standard security measures such as HTTPS, encryption, and access control.
HFL also limits access to personal data internally and follows GDPR-aligned information management practices.
Sharing Your Data With Third Parties
We only share your data when necessary, including with:
A. Wix.com
Website hosting, analytics, security, infrastructure.
B. Payment Processors (e.g., Stripe, PayPal)
For secure payment handling.
We do not store full payment card details.
C. Email Marketing Providers (e.g., Wix Email, MailChimp)
To send newsletters and updates with your consent.
D. Service Providers
Such as analytics tools or IT providers, strictly for business functionality.
E. Legal Authorities
If required to comply with laws, prevent fraud, or protect our rights.
We never sell personal information to third parties.
International Transfers
Because Wix is a global platform, your data may be stored or processed in countries outside the EU/EEA.
Wix complies with GDPR standards and uses approved legal frameworks such as Standard Contractual Clauses (SCCs) to safeguard your information.
Cookies
Wix websites use several types of cookies:
Essential Cookies
Always active. Required for:
Website security
Session management
User login
Shopping carts
Site stability
Non-Essential Cookies
Activated only when you give consent:
Analytics (site usage statistics)
Advertising & personalization
Social media integrations
You can change your cookie preferences at any time through the cookie banner/settings.
For more information on Wix cookies, see the Wix Cookie Policy:
https://support.wix.com/en/article/cookies-and-your-wix-site
Your Rights Under GDPR
As an EU resident, you have the right to:
✔ Access
Request a copy of any personal data we hold.
✔ Rectification
Request corrections to inaccurate or incomplete data.
✔ Erasure (“Right to be Forgotten”)
Request deletion of your data when legally possible.
✔ Restriction of Processing
Limit how your data is used in certain circumstances.
✔ Data Portability
Receive your data in a structured, machine-readable format.
✔ Withdraw Consent
Unsubscribe from newsletters or reject cookies at any time.
✔ Object to Processing
Particularly when we rely on legitimate interest or marketing.
To exercise any of these rights, contact us at: info@herbsforlions.com
You also have the right to lodge a complaint with your local Data Protection Authority (DPA), such as IMY (Integritetsskyddsmyndigheten) in Sweden.
Data Retention
We keep data only as long as necessary for the purposes outlined in this policy:
Contact form messages: up to 12 months
Newsletter subscriptions: until you unsubscribe
Purchase data: 7 years (required by Swedish tax law)
Analytics data: retained per Wix’s default retention policies
When data is no longer required, it is securely deleted.
Third-Party Links
Our website may link to external websites (social media, resources, partners).
We are not responsible for their privacy practices.
We recommend reviewing each third party’s privacy policy.
Children’s Privacy
Our services are not intended for children under 16.
We do not knowingly collect data from minors.
If you believe data has been collected inadvertently, contact us and we will delete it.
Updates to This Privacy Policy
We may update this policy occasionally to reflect changes in law or our practices.
The latest version will always be available on our website with an updated date at the top.
Contact Us
If you have any questions about this Privacy Policy or how your data is handled, contact:
Herbs for Lions
Email: info@herbsforlions.com
